Finding Purpose

The Japanese have a word for it: Ikigai, the concept of something worth living for.

Study after study tells us that finding purpose increases wellbeing, good health, and even longevity. TRUE NORTH brings this truth to life, taking viewers on intimate journeys of ordinary people who take uncommon - and often courageous - paths to healing and redemption, guided by an inner voice that tells them this is where they're meant to be.

A study from the University of Wisconsin showed that adults who had a strong purpose in life had increased longevity. More research shows that certain areas of the world, called "longevity hotspots," are filled with people who have found their ikigai. When one has a purpose, they tend to be less depressed, and they are more likely to devote time to their own health and wellbeing. They are more optimistic, sleep better, and are less lonely.

"Scientists, policymakers, and the public alike are recognizing the importance of purpose and meaning for health and wellbeing."

- Dr. Eric Kim, Psychologist

"The two most important days in your life are the day you are born

and the day you find out why."

- Mark Twain

What does it mean to find your purpose – your reason for being?

At TRUE NORTH, we believe that sharing the stories of those who have found their purpose, helps lift up and guide those who are still searching for theirs. Do you have a story to share of how you found your TRUE NORTH?

We would love to hear from you!