True North’s social media channels will serve as portals for viewers to learn more about our segments and post their own ‘selfie-stories’ for potential inclusion in upcoming episodes. As stories are shot, local social media channels and news outlets will be invited to become part of our production network, highlighting the individuals appearing in each segment and building interest in the series overall. Local residents and businesses will likely take pride in having their community featured in the series as a place that made a marked difference in someone’s life.