True North’s social media channels serve as portals for viewers to learn more about our segments and post their own ‘selfie-stories’ for potential inclusion in upcoming episodes. As stories are shot, local social media channels and news outlets are invited to become part of our production network, highlighting the individuals appearing in each segment and building interest in the series overall. Local residents and businesses have the opportunity to have their community featured in the series as a place that made a marked difference in someone’s life.